1.1.5: fix activation analytics blind spots + purchase environment tagging

- dish_added now carries a `source` param; onboarding-created dishes fire
  it with source="onboarding" (previously untracked, undercounting activation)
- onboarding_completed now reports dish_count
- premium_purchased tagged with StoreKit environment (production/sandbox/xcode)
  so test purchases can be excluded from conversion metrics
- add .gitignore to keep signing secrets (.p12/.cer/.mobileprovision) and
  build artifacts out of the repo
- document branch↔MARKETING_VERSION naming convention

Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
Claude-Session: https://claude.ai/code/session_01UtWT52pAE91D7mbDda1cAM

MealMood/Services/AnalyticsService.swift

@@ -58,8 +58,11 @@ enum AnalyticsService {
 
     // MARK: - Convenience methods
 
-    static func logDishAdded(tagCount: Int) {
-        logEvent(AnalyticsEvent.dishAdded, parameters: ["tag_count": tagCount])
+    static func logDishAdded(tagCount: Int, source: String = "editor") {
+        logEvent(AnalyticsEvent.dishAdded, parameters: [
+            "tag_count": tagCount,
+            "source": source
+        ])
     }
 
     static func logDishDeleted() {
@@ -86,16 +89,16 @@ enum AnalyticsService {
         logEvent(AnalyticsEvent.premiumUpgradeTapped, parameters: ["source": source])
     }
 
-    static func logPremiumPurchased() {
-        logEvent(AnalyticsEvent.premiumPurchased)
+    static func logPremiumPurchased(environment: String = "unknown") {
+        logEvent(AnalyticsEvent.premiumPurchased, parameters: ["environment": environment])
     }
 
     static func logPremiumRestored() {
         logEvent(AnalyticsEvent.premiumRestored)
     }
 
-    static func logOnboardingCompleted() {
-        logEvent(AnalyticsEvent.onboardingCompleted)
+    static func logOnboardingCompleted(dishCount: Int) {
+        logEvent(AnalyticsEvent.onboardingCompleted, parameters: ["dish_count": dishCount])
     }
 
     static func logOnboardingStepViewed(step: Int) {

MealMood/Services/StoreManager.swift

@@ -81,7 +81,7 @@ final class StoreManager: ObservableObject {
                 if case .verified(let transaction) = verification {
                     await transaction.finish()
                     isPremium = true
-                    AnalyticsService.logPremiumPurchased()
+                    AnalyticsService.logPremiumPurchased(environment: Self.environmentName(for: transaction))
                     return .success
                 }
                 return .failed
@@ -181,6 +181,17 @@ final class StoreManager: ObservableObject {
         return false
     }
 
+    /// Maps a transaction's StoreKit environment to an analytics-friendly string
+    /// so sandbox/Xcode test purchases can be excluded from real conversion metrics.
+    static func environmentName(for transaction: StoreKit.Transaction) -> String {
+        switch transaction.environment {
+        case .production: return "production"
+        case .sandbox: return "sandbox"
+        case .xcode: return "xcode"
+        default: return "unknown"
+        }
+    }
+
     private struct TimeoutError: Error {}
 
     private func loadProductsWithRetries(maxAttempts: Int = 3) async throws -> [Product] {

MealMood/ViewModels/OnboardingViewModel.swift

@@ -147,6 +147,7 @@ final class OnboardingViewModel: ObservableObject {
             context.insert(dish)
         }
         let createdDishes = !addedDishes.isEmpty
+        let onboardingDishCount = addedDishes.count
 
         // Create first week plan
         let weekStart = Date().startOfWeek()
@@ -154,7 +155,12 @@ final class OnboardingViewModel: ObservableObject {
 
         do {
             try context.save()
-            AnalyticsService.logOnboardingCompleted()
+            // Dishes created inside onboarding didn't previously fire dish_added,
+            // so activation looked lower than it was. Emit one per dish, tagged.
+            for dishData in addedDishes {
+                AnalyticsService.logDishAdded(tagCount: dishData.tagIds.count, source: "onboarding")
+            }
+            AnalyticsService.logOnboardingCompleted(dishCount: onboardingDishCount)
             // If the user added dishes, auto-fill their first week on launch so they
             // land on a ready plan instead of an empty one. Otherwise fall back to the
             // home auto-assign prompt.