diff --git a/frontend/index.html b/frontend/index.html
index d56b6894..9bf0acc8 100644
--- a/frontend/index.html
+++ b/frontend/index.html
@@ -103,6 +103,17 @@
       }
     </style>
     <script type="module" src="/env.js"></script>
+    <script>
+      window.addEventListener("load", function () {
+        var clarityId = window.env && window.env.VITE_CLARITY_ID;
+        if (!clarityId) return;
+        (function (c, l, a, r, i, t, y) {
+          c[a] = c[a] || function () { (c[a].q = c[a].q || []).push(arguments); };
+          t = l.createElement(r); t.async = 1; t.src = "https://www.clarity.ms/tag/" + i;
+          y = l.getElementsByTagName(r)[0]; y.parentNode.insertBefore(t, y);
+        })(window, document, "clarity", "script", clarityId);
+      }, { once: true });
+    </script>
     <script>
       const loadAdsense = () => {
         const client = window.env && window.env.VITE_ADSENSE_CLIENT;
diff --git a/frontend/src/App.jsx b/frontend/src/App.jsx
index 8b0459be..8cb77269 100644
--- a/frontend/src/App.jsx
+++ b/frontend/src/App.jsx
@@ -17,6 +17,7 @@ import {
 const MonacoEditor = lazy(() => import("@monaco-editor/react"));
 const FeedbackWidget = lazy(() => import("./components/FeedbackWidget"));
 const BuyMeACoffee = lazy(() => import("./components/BuyMeACoffee"));
+const UsageSurvey = lazy(() => import("./components/UsageSurvey"));
 
 function runWhenIdle(callback, timeout = 2000) {
   if (typeof window === "undefined") {
@@ -115,6 +116,7 @@ function defaultWorkspaceStatus() {
     duration: null,
     error: "",
     errorLines: [],
+    isServerError: false,
     traceEntries: [],
     traceText: "",
     showRawTrace: false,
@@ -122,6 +124,26 @@ function defaultWorkspaceStatus() {
   };
 }
 
+export function buildBugReportUrl(version, error, xslt) {
+  const trimmedXslt = xslt ? xslt.slice(0, 500) : "";
+  const body = [
+    "## Bug report",
+    "",
+    `**XSLT version:** ${version || "default"}`,
+    `**Error:** ${error || ""}`,
+    "",
+    "**Stylesheet (first 500 chars):**",
+    "```xml",
+    trimmedXslt,
+    "```",
+  ].join("\n");
+  const title = `Server error: ${(error || "").slice(0, 80)}`;
+  return (
+    "https://github.com/alexandrev/xslt-lab/issues/new" +
+    `?labels=bug&title=${encodeURIComponent(title)}&body=${encodeURIComponent(body)}`
+  );
+}
+
 function looksLikeHtml(text) {
   if (!text || typeof text !== "string") return false;
   const trimmed = text.trim();
@@ -261,6 +283,10 @@ export default function App() {
   const [paramsCollapsed, setParamsCollapsed] = useState(false);
   const [errorCollapsed, setErrorCollapsed] = useState(false);
   const [ethicalAdsReady, setEthicalAdsReady] = useState(false);
+  const [transformCount, setTransformCount] = useState(0);
+  const [surveyDone, setSurveyDone] = useState(() => {
+    try { return localStorage.getItem("xsp_survey_done") === "1"; } catch { return false; }
+  });
   const workspaceImportRef = useRef(null);
   const resultResizeState = useRef({ startY: 0, startHeight: MIN_RESULT_HEIGHT });
   const paramResizeState = useRef({ startX: 0, startWidth: DEFAULT_PARAM_WIDTH });
@@ -466,6 +492,7 @@ export default function App() {
     duration,
     error,
     errorLines,
+    isServerError,
     traceEntries,
     traceText,
     showRawTrace,
@@ -979,6 +1006,7 @@ export default function App() {
         updateWorkspaceStatus(tabId, {
           error: txt || res.statusText,
           errorLines: lines,
+          isServerError: res.status >= 500,
           duration: null,
           result: "",
           traceEntries: [],
@@ -990,11 +1018,13 @@ export default function App() {
       }
       const data = await res.json();
       const defaultView = looksLikeHtml(data.result) ? "render" : "source";
+      setTransformCount((prev) => prev + 1);
       updateWorkspaceStatus(tabId, {
         result: data.result,
         duration: data.duration_ms,
         error: "",
         errorLines: [],
+        isServerError: false,
         showRawTrace: false,
         resultView: defaultView,
       });
@@ -1012,6 +1042,7 @@ export default function App() {
       updateWorkspaceStatus(tabId, {
         error: txt,
         errorLines: parseErrorLines(txt),
+        isServerError: true,
         result: "",
         duration: null,
         traceEntries: [],
@@ -1784,6 +1815,16 @@ export default function App() {
                 +{(errorLines || []).length - MAX_ERROR_LINES} more…
               </div>
             )}
+            {isServerError && (
+              <a
+                className="error-report-link"
+                href={buildBugReportUrl(activeTab?.version, error, activeTab?.xslt)}
+                target="_blank"
+                rel="noopener noreferrer"
+              >
+                Report this bug on GitHub
+              </a>
+            )}
           </div>
         )}
         {error && errorCollapsed && (
@@ -1976,6 +2017,14 @@ export default function App() {
         <Suspense fallback={null}>
           <BuyMeACoffee />
           <FeedbackWidget />
+          {!surveyDone && transformCount >= 3 && (
+            <UsageSurvey
+              onDismiss={() => {
+                setSurveyDone(true);
+                try { localStorage.setItem("xsp_survey_done", "1"); } catch {}
+              }}
+            />
+          )}
         </Suspense>
       )}
     </div>
diff --git a/frontend/src/App.test.jsx b/frontend/src/App.test.jsx
index 1c1b104c..d2997d1a 100644
--- a/frontend/src/App.test.jsx
+++ b/frontend/src/App.test.jsx
@@ -1,6 +1,6 @@
-import { render, screen, waitFor, cleanup, fireEvent } from "@testing-library/react";
+import { render, screen, waitFor, cleanup, fireEvent, act } from "@testing-library/react";
 import { afterEach, beforeEach, describe, expect, it, vi } from "vitest";
-import App from "./App";
+import App, { buildBugReportUrl } from "./App";
 
 vi.mock("@monaco-editor/react", () => ({
   default: () => <div data-testid="monaco-editor" />,
@@ -53,6 +53,110 @@ describe("App bootstrap", () => {
   });
 });
 
+describe("buildBugReportUrl", () => {
+  it("includes version and error in the URL", () => {
+    const url = buildBugReportUrl("2.0", "Connection refused", "<xsl:stylesheet/>");
+    expect(url).toContain("labels=bug");
+    expect(url).toContain(encodeURIComponent("2.0"));
+    expect(url).toContain(encodeURIComponent("Connection refused"));
+  });
+
+  it("truncates xslt to 500 chars in the body", () => {
+    const longXslt = "x".repeat(600);
+    const url = buildBugReportUrl("1.0", "err", longXslt);
+    const body = decodeURIComponent(url.split("body=")[1]);
+    expect(body).toContain("x".repeat(500));
+    expect(body).not.toContain("x".repeat(501));
+  });
+
+  it("handles missing arguments gracefully", () => {
+    const url = buildBugReportUrl(undefined, undefined, undefined);
+    expect(url).toContain("github.com/alexandrev/xslt-lab/issues/new");
+  });
+});
+
+describe("server error reporting", () => {
+  it("shows report link on 5xx response", async () => {
+    vi.stubGlobal(
+      "fetch",
+      vi.fn(() =>
+        Promise.resolve({
+          ok: false,
+          status: 500,
+          statusText: "Internal Server Error",
+          json: async () => ({ error: "Saxon died" }),
+        }),
+      ),
+    );
+    render(<App />);
+    fireEvent.pointerDown(window);
+    await waitFor(() =>
+      expect(screen.getByText(/report this bug/i)).toBeInTheDocument(),
+    );
+  });
+
+  it("does not show report link on 400 XSLT syntax error", async () => {
+    vi.stubGlobal(
+      "fetch",
+      vi.fn(() =>
+        Promise.resolve({
+          ok: false,
+          status: 400,
+          statusText: "Bad Request",
+          json: async () => ({ error: "XSLT syntax error at line 3" }),
+        }),
+      ),
+    );
+    render(<App />);
+    fireEvent.pointerDown(window);
+    await waitFor(() =>
+      expect(screen.getByText(/xslt syntax error/i)).toBeInTheDocument(),
+    );
+    expect(screen.queryByText(/report this bug/i)).not.toBeInTheDocument();
+  });
+});
+
+describe("usage survey", () => {
+  it("does not show survey before 3 successful transforms", async () => {
+    render(<App />);
+    fireEvent.pointerDown(window);
+    await waitFor(() => expect(fetch).toHaveBeenCalled());
+    expect(screen.queryByText(/what are you using this for/i)).not.toBeInTheDocument();
+  });
+
+  it("shows survey after 3 successful transforms", async () => {
+    render(<App />);
+    fireEvent.pointerDown(window);
+    // 1st transform on mount
+    await waitFor(() => expect(fetch).toHaveBeenCalledTimes(1), { timeout: 2000 });
+    // Toggle trace twice to trigger 2 more transforms
+    const traceCheckbox = screen.getByRole("checkbox", { name: /enable internal variables/i });
+    await act(async () => { fireEvent.click(traceCheckbox); });
+    await waitFor(() => expect(fetch).toHaveBeenCalledTimes(2), { timeout: 2000 });
+    await act(async () => { fireEvent.click(traceCheckbox); });
+    await waitFor(() => expect(fetch).toHaveBeenCalledTimes(3), { timeout: 2000 });
+    await waitFor(() =>
+      expect(screen.getByText(/what are you using this for/i)).toBeInTheDocument(),
+    );
+  });
+
+  it("dismisses survey when ✕ is clicked", async () => {
+    render(<App />);
+    fireEvent.pointerDown(window);
+    await waitFor(() => expect(fetch).toHaveBeenCalledTimes(1), { timeout: 2000 });
+    const traceCheckbox = screen.getByRole("checkbox", { name: /enable internal variables/i });
+    await act(async () => { fireEvent.click(traceCheckbox); });
+    await waitFor(() => expect(fetch).toHaveBeenCalledTimes(2), { timeout: 2000 });
+    await act(async () => { fireEvent.click(traceCheckbox); });
+    await waitFor(() => expect(fetch).toHaveBeenCalledTimes(3), { timeout: 2000 });
+    await waitFor(() =>
+      expect(screen.getByText(/what are you using this for/i)).toBeInTheDocument(),
+    );
+    fireEvent.click(screen.getByRole("button", { name: /dismiss survey/i }));
+    expect(screen.queryByText(/what are you using this for/i)).not.toBeInTheDocument();
+  });
+});
+
 describe("version selector", () => {
   it("renders XSLT 1.0, 2.0 and 3.0 options", async () => {
     render(<App />);
diff --git a/frontend/src/components/UsageSurvey.jsx b/frontend/src/components/UsageSurvey.jsx
new file mode 100644
index 00000000..df694f8f
--- /dev/null
+++ b/frontend/src/components/UsageSurvey.jsx
@@ -0,0 +1,41 @@
+const SURVEY_OPTIONS = [
+  { id: "learning", label: "Learning XSLT" },
+  { id: "work", label: "Work / integration" },
+  { id: "debugging", label: "Debugging" },
+  { id: "other", label: "Other" },
+];
+
+export default function UsageSurvey({ onDismiss }) {
+  const handleSelect = (id) => {
+    if (typeof window.gtag === "function") {
+      window.gtag("event", "usage_survey", { use_case: id });
+    }
+    onDismiss();
+  };
+
+  return (
+    <div className="usage-survey" role="complementary" aria-label="Quick survey">
+      <span className="usage-survey-q">What are you using this for?</span>
+      <div className="usage-survey-options">
+        {SURVEY_OPTIONS.map((opt) => (
+          <button
+            key={opt.id}
+            type="button"
+            className="usage-survey-btn"
+            onClick={() => handleSelect(opt.id)}
+          >
+            {opt.label}
+          </button>
+        ))}
+      </div>
+      <button
+        type="button"
+        className="usage-survey-dismiss"
+        onClick={onDismiss}
+        aria-label="Dismiss survey"
+      >
+        ✕
+      </button>
+    </div>
+  );
+}
diff --git a/frontend/src/components/UsageSurvey.test.jsx b/frontend/src/components/UsageSurvey.test.jsx
new file mode 100644
index 00000000..db4ff1ad
--- /dev/null
+++ b/frontend/src/components/UsageSurvey.test.jsx
@@ -0,0 +1,46 @@
+import { render, screen, fireEvent, cleanup } from "@testing-library/react";
+import { afterEach, describe, expect, it, vi } from "vitest";
+import UsageSurvey from "./UsageSurvey";
+
+afterEach(cleanup);
+
+describe("UsageSurvey", () => {
+  it("renders all four options", () => {
+    render(<UsageSurvey onDismiss={() => {}} />);
+    expect(screen.getByText("Learning XSLT")).toBeInTheDocument();
+    expect(screen.getByText("Work / integration")).toBeInTheDocument();
+    expect(screen.getByText("Debugging")).toBeInTheDocument();
+    expect(screen.getByText("Other")).toBeInTheDocument();
+  });
+
+  it("calls onDismiss when an option is clicked", () => {
+    const onDismiss = vi.fn();
+    render(<UsageSurvey onDismiss={onDismiss} />);
+    fireEvent.click(screen.getByRole("button", { name: "Learning XSLT" }));
+    expect(onDismiss).toHaveBeenCalledOnce();
+  });
+
+  it("calls onDismiss when the dismiss button is clicked", () => {
+    const onDismiss = vi.fn();
+    render(<UsageSurvey onDismiss={onDismiss} />);
+    fireEvent.click(screen.getByRole("button", { name: /dismiss survey/i }));
+    expect(onDismiss).toHaveBeenCalledOnce();
+  });
+
+  it("fires a gtag event with the selected use_case", () => {
+    const gtag = vi.fn();
+    window.gtag = gtag;
+    render(<UsageSurvey onDismiss={() => {}} />);
+    fireEvent.click(screen.getByRole("button", { name: "Work / integration" }));
+    expect(gtag).toHaveBeenCalledWith("event", "usage_survey", { use_case: "work" });
+    delete window.gtag;
+  });
+
+  it("does not throw when gtag is not defined", () => {
+    delete window.gtag;
+    render(<UsageSurvey onDismiss={() => {}} />);
+    expect(() =>
+      fireEvent.click(screen.getByRole("button", { name: "Debugging" })),
+    ).not.toThrow();
+  });
+});
diff --git a/frontend/src/style.css b/frontend/src/style.css
index 1d809e9e..3e68ed56 100644
--- a/frontend/src/style.css
+++ b/frontend/src/style.css
@@ -1479,3 +1479,119 @@ a:focus-visible {
 :root[data-theme="dark"] .feedback-link:hover {
   background: #4a3916;
 }
+
+/* ── Error report link ── */
+.error-report-link {
+  display: inline-block;
+  margin: 6px 8px 4px;
+  font-size: 0.78rem;
+  color: #c0392b;
+  text-decoration: underline;
+  cursor: pointer;
+}
+
+.error-report-link:hover {
+  color: #922b21;
+}
+
+:root[data-theme="dark"] .error-report-link {
+  color: #ff7675;
+}
+
+:root[data-theme="dark"] .error-report-link:hover {
+  color: #fab1a0;
+}
+
+/* ── Usage survey banner ── */
+.usage-survey {
+  position: fixed;
+  bottom: 24px;
+  left: 50%;
+  transform: translateX(-50%);
+  display: flex;
+  align-items: center;
+  gap: 10px;
+  background: #fff;
+  border: 1px solid #cfdcf4;
+  border-radius: 12px;
+  padding: 10px 14px;
+  box-shadow: 0 4px 16px rgba(33, 66, 108, 0.14);
+  z-index: 100;
+  flex-wrap: wrap;
+  max-width: 90vw;
+}
+
+.usage-survey-q {
+  font-size: 0.85rem;
+  font-weight: 600;
+  color: #21426c;
+  white-space: nowrap;
+}
+
+.usage-survey-options {
+  display: flex;
+  gap: 6px;
+  flex-wrap: wrap;
+}
+
+.usage-survey-btn {
+  padding: 4px 10px;
+  border: 1px solid #cfdcf4;
+  border-radius: 20px;
+  background: #f0f5ff;
+  color: #21426c;
+  font-size: 0.8rem;
+  cursor: pointer;
+  white-space: nowrap;
+}
+
+.usage-survey-btn:hover {
+  background: #007acc;
+  color: #fff;
+  border-color: #007acc;
+}
+
+.usage-survey-dismiss {
+  margin-left: 4px;
+  padding: 2px 6px;
+  border: none;
+  background: transparent;
+  color: #536084;
+  font-size: 0.85rem;
+  cursor: pointer;
+  border-radius: 4px;
+}
+
+.usage-survey-dismiss:hover {
+  background: #eef3ff;
+}
+
+:root[data-theme="dark"] .usage-survey {
+  background: #0f141b;
+  border-color: #2b3645;
+  box-shadow: 0 4px 16px rgba(0, 0, 0, 0.4);
+}
+
+:root[data-theme="dark"] .usage-survey-q {
+  color: #e3e8ef;
+}
+
+:root[data-theme="dark"] .usage-survey-btn {
+  background: #1a2332;
+  color: #b0bfcf;
+  border-color: #2b3645;
+}
+
+:root[data-theme="dark"] .usage-survey-btn:hover {
+  background: #6bb6ff;
+  color: #0f141b;
+  border-color: #6bb6ff;
+}
+
+:root[data-theme="dark"] .usage-survey-dismiss {
+  color: #7a8fa8;
+}
+
+:root[data-theme="dark"] .usage-survey-dismiss:hover {
+  background: #1a2332;
+}