diff --git a/site/hugo.toml b/site/hugo.toml
index 200f81a0..d6ec9f1c 100644
--- a/site/hugo.toml
+++ b/site/hugo.toml
@@ -1,4 +1,4 @@
-baseURL = "https://alexandrev.github.io/xslt-lab/"
+baseURL = "https://blog.xsltplayground.com/"
 languageCode = "en-us"
 title = "XSLT Lab"
 paginate = 10
@@ -9,6 +9,11 @@ enableRobotsTXT = true
 subtitle = "Helm and XSLT playground with a lightweight docs site."
 lead = "Articles, release notes, and pointers to the Helm repo all live here. Build locally or publish from the docs folder without disturbing existing chart artifacts."
 
+[params.adsense]
+# Prefer setting ADSENSE_CLIENT and ADSENSE_INARTICLE_SLOT env vars when building if you don't want the values committed.
+client = "ca-pub-1549720748100858"
+inArticleSlot = ""
+
 [menu]
   [[menu.main]]
   name = "Home"
diff --git a/site/layouts/_default/baseof.html b/site/layouts/_default/baseof.html
index 7e537de3..f634a542 100644
--- a/site/layouts/_default/baseof.html
+++ b/site/layouts/_default/baseof.html
@@ -5,6 +5,7 @@
   <meta name="viewport" content="width=device-width, initial-scale=1.0">
   <title>{{ block "title" . }}{{ with .Title }}{{ . }} | {{ end }}{{ .Site.Title }}{{ end }}</title>
   <meta name="description" content="{{ with .Description }}{{ . }}{{ else }}{{ .Site.Params.subtitle }}{{ end }}">
+  {{ partial "adsense/head.html" . }}
   <link rel="stylesheet" href="{{ "css/main.css" | relURL }}">
 </head>
 <body>
diff --git a/site/layouts/_default/single.html b/site/layouts/_default/single.html
index a50cec58..56b474ca 100644
--- a/site/layouts/_default/single.html
+++ b/site/layouts/_default/single.html
@@ -4,6 +4,7 @@
   <h1>{{ .Title }}</h1>
   <p class="muted">{{ .Date.Format "02 Jan 2006" }}</p>
   {{ with .Params.description }}<p class="lead">{{ . }}</p>{{ end }}
+  {{ partial "adsense/in-article.html" . }}
   <div class="content">
     {{ .Content }}
   </div>
diff --git a/site/layouts/partials/adsense/head.html b/site/layouts/partials/adsense/head.html
new file mode 100644
index 00000000..6c427dbd
--- /dev/null
+++ b/site/layouts/partials/adsense/head.html
@@ -0,0 +1,5 @@
+{{- $client := or .Site.Params.adsense.client (getenv "ADSENSE_CLIENT") -}}
+{{- if and $client (ne hugo.Environment "development") -}}
+  <meta name="google-adsense-account" content="{{ $client }}">
+  <script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client={{ $client }}" crossorigin="anonymous"></script>
+{{- end -}}
diff --git a/site/layouts/partials/adsense/in-article.html b/site/layouts/partials/adsense/in-article.html
new file mode 100644
index 00000000..5d23c592
--- /dev/null
+++ b/site/layouts/partials/adsense/in-article.html
@@ -0,0 +1,15 @@
+{{- $client := or .Site.Params.adsense.client (getenv "ADSENSE_CLIENT") -}}
+{{- $slot := or .Site.Params.adsense.inArticleSlot (getenv "ADSENSE_INARTICLE_SLOT") -}}
+{{- if and $client $slot (ne hugo.Environment "development") -}}
+  <div class="ad ad-in-article">
+    <ins class="adsbygoogle"
+         style="display:block; text-align:center;"
+         data-ad-layout="in-article"
+         data-ad-format="fluid"
+         data-ad-client="{{ $client }}"
+         data-ad-slot="{{ $slot }}"></ins>
+  </div>
+  <script>
+    (adsbygoogle = window.adsbygoogle || []).push({});
+  </script>
+{{- end -}}
diff --git a/site/static/CNAME b/site/static/CNAME
new file mode 100644
index 00000000..04ed1458
--- /dev/null
+++ b/site/static/CNAME
@@ -0,0 +1 @@
+blog.xsltplayground.com
diff --git a/site/static/css/main.css b/site/static/css/main.css
index 7c68ce99..d19e6bc4 100644
--- a/site/static/css/main.css
+++ b/site/static/css/main.css
@@ -183,6 +183,17 @@ h1, h2, h3, h4 {
   margin-top: 24px;
 }
 
+.ad {
+  margin: 26px 0;
+  padding: 14px 0;
+  border-top: 1px solid var(--border);
+  border-bottom: 1px solid var(--border);
+}
+
+.ad-in-article {
+  text-align: center;
+}
+
 .post .content p {
   margin: 14px 0;
 }
